Sunday, June 21, 2009

Final UT2004 EXP3 Environments

Prada's office: organic shapes that are clean cut and poetic- like her luxury goods. The curve is pointing upwards- the direction she has built her grandfathers business. Inside her office, Prada has a large plasma tv screen, a catwalk, and various spaces and tables where she designs her luxury items. There are multiple textures on the walls - representative of her love of textiles and design. These areas would be ideal for photo shoots. The building also has an illusion of a high heel- an item of clothing she adores.




Madonna's office. This environment is eye catching and crazy- not unlike the woman herself. These two traits have been tactics that she has used, along with her continual ability to surprise audiences with her constant reinvention of herself, that have all contributed to her fame and consequently, power. Her office is futuristic with a space age quality, created by the circular shapes (turned into rooms and balconies). This relates to her visionary career, where she has been able to foresee trends in the music industry. Entering Madonna's environment is like entering another universe- an aspect sometimes portrayed in her porformances where she aims to entertain and provide escapism. She has rooms where she can entertain guests, practise Kabala, exercise and chill out from her highly stressful life in the media.



Madonna's reception area/ lobby:



corridor:




Meeting space: this is glass as both artists are visionary and creative, with sky being the limit. Glass is used throughout also as a metaphor for how these powerful women have overcome the 'glass ceiling' effect.









Draft environment UT2004

Madonna's relaxation space- where she can practise yoga or pray.
Madonna (bottom left) and bridge.

Madonna's lobby.


Prada's office exterior.



Sketchup models

Table- inspired from yin and yang. A space where both powerful women could collaborate their ideas. Storage space below.
Prada's office form.

Elevator in Madonna's office:


Madonna's office (in half). I created her office exterior by repeating this shape.
Prada's elevator







Both Madonna and Prada's elevator's are similar- circular- because they are similar in many ways. They have both created very sucessful empires. I chose a circular theme as everyone would revolve around them as they are the central focus of their sucessive businesses. To descend into Madonna's office from the bridge however, a glass elevator is used, where she can observe the world around her, representing her openess to the world and change- one of the qualities that has led her to attain the power she has today.






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